It involves the process of managing and marketing the most current fashion trends. Recognized designers and buyers in the fashion industry are the ones who set theses trends. High end fashion designs are made of high quality fabric and not like other designs that get sold in mass at a lower price to market retailers. Most retailers work with a team which helps them investigate the latest fashion trends and observe sale of products. They have the skills and experience to identify fabrics and textiles that are of high quality. Merchandisers display their items at certain times and identify the right time to distribute their products to consumers.
High end fashion designs are easily identified by their uniqueness and this makes them costly to buy. Influencial brands such as Gabbana, Prada, Gucci and Dolce are well known in the fashion industry because they make high end designs. They are distinguished with their features, fabric and style. Runways and major publications are usually the first to display their styles before the products are introduced in the market. High end fashion designs are also custom made and can also be made on order. Ready to wear clothing are usually produced in bulks and come in different sizes. They work together with fashion suppliers and buyers to do fashion branding, marketing and maintaining customer relations.
There are a few brands that are well known in the fashion industry. Giorgio Armani, Marc Jacobs, Stella McCartney and Alexander McQueen are fashion trend setters who influence how consumers select their clothings. This is why most low priced attires are replicas of high end fashion designs. Fashion trends that are expected to be seen during coming seasons are usually a prediction made by fashion merchandisers. They also make sure that every retail store has their products on shelves.
In addition, they design the shelves that are sued at retail stores because they are aware of the luxury that their consumers love. This image becomes appealing to high end consumers who are known to get attracted to products that are of high quality and value.
Fashion trends and names of brands are what consumers look out for when buying products. Having the right skills is vital in becoming a successful high end fashion merchandiser. The key to success is getting to have excellent communication and analytical skills. You also have to understand patterns and colors in fabrics that consumers love.
Fashion merchandising is learnt through business training and one has to also have a strong sense of style. Getting a degree in fashion design creates a great opportunity in many diverse fields. Many fashion merchandising students can choose management roles or opt to work with well known manufacturers and designers. It also requires one to have a passion for fashion designing.